No Added Sugar was started in 2001 by Deborah Medhurst after her first son was 1 year old. She felt that there was a need for some new baby and children’s clothing on the market that was different from the classics designs. She created the first T-shirts and after showing them to different department stores there was a huge interest and No Added Sugar was born.
The inspiration for the design of No Added Sugar came after years of extravagant fashionable parties which gave the idea to give No Added Sugar it's own strong identity and energy. The show-off mood of these parties has translated into our designs, ethos and ambitions for the brand
No Added Sugar was born with the clear vision of creating children’s clothing with quality fabrics, and a design with an edge. No Added Sugar is especially known for their design, which is unique, and with a fun and funky design. No Added Sugar has from winter 2007 had the full range of children’s clothing from 0-8 years of age and is extending this range up to 12 years of age from summer 2009.
No Added Sugar have a range of baby clothing from 0-24 month where you find among other clothes find really lovely T-shirt each with their own statement. This looks really lovely on babies.
And there is also No Added Sugar playsuit, which is ideal for day and nightwear, the playsuits are soft for baby and really do wear well.
The range of clothes from No Added Sugar to the 1-8 years old children’s consists of trousers with a matching series of T-shirts that can mix and match and there are also quality jeans for your children. For the girls there is a dress range from No Added Sugar, which is seriously gorgeous with strong colours in order to impress everyone.
You can be sure to have outstanding children’s clothes from No Added Sugar and your kids will be happy about the clothes, which makes them different in a crowd. And to make the purchase even more valuable as a gift to someone you know you can get a special gift box and send it directly to the receiver.
No Added Sugar can be found all around the world. It’s sold from the world's premier stores from Harrods and Harvey Nichols in the UK, to Fred Segal, Kitson, Nordstrom and Holt Renfrew in the US and Canada. Along with these well known stores, No Added Sugar is also sold by many smaller children’s clothes stores and by hundreds of online shops.
The range of No Added Sugar childrens clothes consists of:
Shirts, dresses, blouses, hats, T-shirt, dresses, playsuits, skirts, sweatshirt, knitwear, trousers, jeans, shoes, blankets, gift sets.
