Bedlam is a brand sold by Stardust Company who has specialised in “Punk baby and kids clothes” but also sells clothing for kids, juniors and parents. The range of clothes spans from rock baby T-shirts, pyjamas, maternity wear to children’s guitars.
The big variety of products also means that customers can get unique products from Stardust, and all the clothes from Stardust is really special and is inspired by the 70’s and 80’s.
Stardust was founded in 1998 of Geraldine Bedford and her husband. She started up by selling pop icon greeting cards and cufflinks. When the first child arrived in the family in year 2000, it gave the idea of designing children’s clothing and a children's wear range was born. The range reflected Geraldine’s passion for popular culture iconography.
The child range (and also the other products) was and still is inspired by the urban cool and gritty street culture of South East London. This mixed together with the fact that Geraldine’s husband had been a punk in his earlier days, and his nostalgia from the punk days, created an alternative brand that appeals to parents who grew up in the 70s and 80s. The clothes are designed for kids with an attitude and for parents who want to relive their party years.